2022 has been a wild year for manufacturing in Minnesota.

Over the past several months, we’ve seen modest improvement surrounding the supply chain disruptions that essentially halted production across the manufacturing sector at the beginning of the pandemic. However, many challenges still linger, with new and evolving obstacles facing manufacturers. These challenges include labor shortages, skill gaps, employee retention, and finding qualified new employees.

With these issues confronting industries across Minnesota, B2B manufacturing business leaders need resources, innovation, and collaboration to help create solutions.
 

Get Connected to the Minnesota Industrial Manufacturing Community

Minnesota is home to some of the best annual manufacturing events in the country. These events provide manufacturers with opportunities to hear analysis and ideas from top industry leaders, while strategically connecting with other B2B manufacturing companies.

With that in mind, and with October being Manufacturing Month, we’re going to look at three Minnesota manufacturing events you won’t want to miss.

EVENT #1: 2022 Manufacturers Summit

Thursday, October 13
Quincy Hall, Minneapolis, MN

The Minnesota Manufacturers' Summit is part of the state’s salute to Minnesota’s industrial community. This event provides an opportunity for manufacturers to observe and analyze current opportunities and challenges facing the industrial world, with insights from some of the most successful industrial business leaders today.

This year’s Summit will feature an opening keynote from Jay Timmons, President and CEO of the National Association of Manufacturers (NAM), along with a luncheon keynote from Winnebago Industries’ President and CEO, Michael Happe.

Register here for the 2022 Manufacturers’ Summit.

EVENT #2: MD&M Conference (Medical Device & Manufacturing)

Wednesday & Thursday, November 2-3
Minneapolis Convention Center, Minneapolis, MN

If your company is in the medical manufacturing industry, the MD&M Conference is for you. The MD&M Conference is designed to solve challenges in medical technology by bringing together medical manufacturers, industry experts, thought leaders, and medical academics.

The topics covered throughout the MD&M Conference include:

• Digital health
• Robotics
• 3D printing
• Additive manufacturing
• Treatment of cardiovascular disease

The MD&M Conference is a two-day event, with sessions focusing on various topics throughout each day. Register here for the MD&M Conference.

EVENT #3: State of Manufacturing

Tuesday, November 15
Minneapolis Marriott Northwest, Minneapolis, MN

The State of Manufacturing is an annual survey of manufacturing executives in the state of Minnesota. This event focuses on the most recent trends in industrial business and manufacturing, including:

• Workforce challenges
• Supply chain dynamics
• Economic issues
• Growth

Over 400 manufacturing executives are surveyed, representing a broad mix of manufacturers by region, employee count and annual revenue. This event is open for anyone in manufacturing, as well as supporters of manufacturing.

To register, email the State of Manufacturing team.

Manufacturers Need a Strong Digital Presence

In addition to attending in-person manufacturing events, industrial B2B companies can stay ahead of the curve by investing in their online presence. A good website and a solid digital marketing strategy provides manufacturers with solutions to challenges like:

• Finding and recruiting talent through a custom-built career page
• Understanding market trends with data and analytics
• Increasing exposure through strategic email marketing campaigns
• Improving the overall customer experience

There’s lots of research that demonstrates the value of investing in a company’s online strategy. Manufacturers are relying on digital resources more than ever to expand their business. A website built by skilled programming engineers with a strategy developed by marketing professionals lays the groundwork for business growth, providing resources for seamless B2B transactions, refinement of your company’s brand, a focused reach to your target audience, and so much more.

Ecreative: Your Industrial Digital Marketing Services Solution

Ecreative is a digital marketing agency that provides SEO marketing services for manufacturers. As a go-to industrial SEO agency, Ecreative has a proven record of helping manufacturers find success in the midst of the evolving challenges facing industries in today’s markets. Our teams of digital marketers, programming developers, and copywriters are equipped to develop your company’s online strategy while providing you with digital resources designed to streamline your online B2B business.

Contact our marketing professionals at Ecreative today to start building your online presence.