Content Marketing for Manufacturers in 2022

Each year at Ecreative, we perform an annual review of the B2B digital marketing strategies that proved to be the most effective for manufacturers. By observing the previous year's trends and successes, we can zero-in on the best strategic approaches for B2B digital marketing in the coming year.

Manufacturing Companies Experienced Significant ROI from SEO in 2022

2022 saw B2B industrial companies invest heavily in online inbound content marketing with great success, a trend that has grown in recent years. According to Hubspot's annual digital marketing review, blogs, case studies, social media content, video marketing, and customer testimonials were all successful aspects of B2B inbound marketing in 2022. Hubspot's research also found that B2B companies found success when prioritizing SEO strategies over outbound marketing strategies, such as billboards, ads, and other interruptive marketing strategies.

As we consider the success of inbound online marketing from 2022, let's look at three strategic trends and observations that we anticipate for digital marketing for manufacturers in 2023.

Content Marketing for Manufacturers in 2023

Investment in Digital Marketing for Manufacturers Will Continue to Grow

2022's success with inbound marketing strategies will undoubtedly fuel continued investment in 2023. Content marketing strategies, including SEO, website development, social media, whitepapers, and other inbound marketing resource strategies, will all see continued investment in the manufacturing sector.

According to a survey conducted by the Content Marketing Institute, 89% of respondents believe their B2B organization will maintain or increase their content marketing budgets in 2023. Only 2% of those surveyed said they believe their organization will decrease their budget dedicated toward content marketing. The survey also revealed that 46% of B2B leaders said they expect their organization to hire or contract additional content marketing producers in 2023.

Manufacturers and Video Content Marketing in 2023

Video content marketing continues to be a growing marketing strategy for B2B companies. In the same survey conducted by the Content Marketing Institute, 80% of B2B marketers said their organization would either begin investing or continue investing in video marketing in 2023.

Video content can include instructional videos, webinars, tutorials, tours, and other formats. This marketing method provides another facet for industrial companies to demonstrate expertise in their field while connecting with their customer base in a personalized way.

Social media is an increasingly popular B2B video marketing outlet, with many companies using LinkedIn, Facebook, and other social media platforms to feature their products and services through video content.

Marketing for Manufacturers Will Include an Increased Presence on Social Media

While social media is often perceived as a consumer-level platform, B2B companies continue to pursue success in the social media landscape. Social media platforms provide B2B companies with a space for their niche customer base to engage in conversation and updates around an industry's manufacturing trends while measuring customer engagement through clicks, likes, comments, and impressions.

As mentioned above, social media is also an ideal platform to feature video content, providing another way for B2B companies to engage customers. According to the Hubspot report, B2B marketers found more success on LinkedIn than B2C companies.

Manufacturers That Invest in Content Marketing Will See Results

2023 will see continued investment in B2B digital marketing, with video, social media, blogs, and other methods of inbound marketing playing a key role in the overall strategy. These avenues will continue to become more competitive as B2B manufacturing companies look to get the edge in their digital marketing presence. Well-designed websites, SEO, a strategic approach to social media, and other content marketing resources will all contribute to industrial companies' growth in 2023.

Search Engine Optimization Matters for Manufacturers

At Ecreative, we know a strategic and well-developed web presence is essential for B2B companies' success. Located in Minneapolis, Minnesota, our web developers, digital marketers, and copywriters have the tools and expertise to build a successful marketing presence for your B2B organization. From creating a website from scratch to building a strong social media presence, Ecreative will provide you with a comprehensive digital marketing strategy that reaches the manufacturers and engineers in your target audience.

Contact Ecreative for Industrial SEO for Manufacturing 

Ready to invest in your digital content marketing strategy? Contact us today to learn how we can help make your B2B industrial manufacturer website reach the engineer audience. Ecreative is your partner for digital marketing for manufacturers.

Contact Us for an SEO Program Quote for Your Manufacturing Business Today

In-text graphics source: www.contentmarketinginstitute.com and www.hubspot.com.
Access the complete studies: https://www.hubspot.com/state-of-marketing and https://contentmarketinginstitute.com/wp-content/uploads/2021/11/manufacturing-research-report-2022-FINAL.pdf.