YouTube is currently, and has been for a long time, the second most popular search engine in the world. And when it comes to video searches they are the clear-cut top engine. While SEO is where the B2B industry sees the best results, there is a whole new channel of traffic waiting for those who haven't started their video efforts yet. 

One of the most frequent comments we hear from businesses considering video, is that they are unsure of what videos they should add to their website. While some people might suggest, “just do it!”, we think you should go into this with some strategy and ideas of the ways that you can reach new audiences through video. Here are three examples of great industrial video content that you can add to your site: 

Company Culture Videos

Company culture videos can be a great addition to your site. These likely won’t drive in waves of new visitors, but they add a lot of value. Oftentimes, company culture videos can be used to attract new employees. It helps them decide if this is a team that they could see themselves joining, based on the values and tone set forth in the video. In the long run, you could have a culture video for each team of your business!

These company culture videos are also great for potential clients to get a glimpse of who you are as a company and as a team. They can highlight team communications, workflows, and team morale. All of which can boost confidence that clients have in evaluating whether to work with you, or run for the hills.

While these videos can be light and fun, it’s good to remember that they will serve as a face of your business. Because this can be considered a key brand asset, they should be handled strategically, and with the help of professionals.

Here is an example of a company culture video from a B2B company, Plasticity Labs. They take a down-to-earth approach and just have a conversation with the CEO.

Explainer Videos

Explainer videos can be a great introduction into the video space for your company. These videos are primarily focused on explaining components of your products and services, notably complex products or services. They allow you to visually highlight how to use a product, how you make a product, how you perform a specific process or workflow, and the options are endless! These can be specific to really any process, product, or service that you think your customers will find value in. A good way to identify a potential candidate for an explainer video is by looking at your most frequently asked questions. These will be great to start with, as you know you already have an audience for it.

Just remember to keep these as simple as possible, keeping the customer in the forefront of your strategy. Here is an example of a mobile-optimized explainer video that we made for Syagrus Systems!

We also wrote about how B2B needs to start embracing visual content, check it out to expand your knowledge of content curation!

Office and Facility Virtual Tours

Most industrial businesses don’t limit themselves to working with customers in a 40-mile radius. Oftentimes, customers will be nationwide and global. An easy way to answer some questions they might have about your capabilities, is to create a virtual tour video. A lot of potential customers would like to see the facilities and machinery that you work with before reaching out to you. A virtual tour is a great way to visually showcase your operation to potential customers who might be located too far to visit. This will also establish a trustworthy connection for any business that might follow.

Here is a great example of an animated virtual tour video from ABB Robotics.

Get Started with Digital Marketing Services from Ecreative

These are just a few ideas to kickstart your video integration. There are many more video possibilities than what were defined above, depending on your business and your financial commitment to developing extensive video content. Good luck! Time to get to filming!

At Ecreative, we can help optimize your existing videos for enhanced performance in search! For more information on how Ecreative can help enhance your website and video performance, contact us today.