With digital marketing generating 50% more customer interactions than traditional marketing, it’s no question that your online presence plays a crucial role in maintaining the success of your business. As the digital world continues to grow increasingly complex, many brands are choosing to move their digital marketing to agencies with the expertise, tools, and insights needed to drive the best results. Keep reading to view our top 5 reasons to partner with an experienced industrial digital marketing agency.

What Is a Digital Marketing Team?

Digital marketing requires a team with a diverse range of highly specialized skillsets. Rarely will you find a jack-of-all-trades who has the time or expertise required to keep your online presence competitive within a crowed digital landscape. The most successful digital marketing teams usually involve a combination of several experts, such as:

• An SEO Strategist whose role is to look at the big picture and analyze, review, and execute strategies to help your business achieve its goals
• A Developer who can build and design a website that meets your visual preferences and functional requirements
• A Copywriter with the technical writing skills and industry knowledge needed to create useful content for landing pages, product pages, blog posts, and everything in between
• A Paid Search Specialist who creates, tests, and optimizes paid advertising campaigns to boost site visits and increase brand exposure

Partner with an Industrial Digital Marketing Agency

1. SEO That Drives Quality Leads, Not Just Traffic Quantity

SEO, or Search Engine Optimization, makes your site more visible on search engines like Google or Bing, meaning more traffic and more opportunities to convert searchers into customers. There’s no shortcut to SEO. With thousands of updates made to Google’s algorithm each year, it can be difficult to improve your site’s ranking without consistent attention. Digital marketers who specialize in SEO dedicate their time to monitoring these changes, and making the necessary recommendations to attract not only high levels of traffic, but the right kinds of traffic to your site.

2. Improved Website Functionality

First rule of online marketing: looks aren’t everything. Just because a website has a fancy design doesn’t mean it will perform well. A huge part of what brings traffic to your site is dependent upon what’s happening behind the scenes. Things like long page load times, poor user experience, neglected web vitals, and designs that aren’t mobile friendly can have a serious impact on your website’s performance. Having a team of highly trained developers and SEO specialists on board is crucial to creating a site that looks good, performs well, and attracts qualified leads.

3. Experienced B2B Copywriters Who Know Your Audience

“I don’t need quality content to improve my website ranking,” said no one ever. Content is essential to a successful online business. Google made sure of that when they released their “Helpful Content Update” just this past year, which rewards sites with useful content written “by people for people,” and penalizes sites with content that fails to meet visitors’ expectations.

If your content hasn’t been reviewed in a while or was written without knowledge of what potential buyers are searching for, you can benefit from a team of experienced copywriters who take the time to understand the types of users that typically visit your site and craft the kind of copy that will convince them to convert. Whether writing technical guides, blogs, product pages, or email marketing campaigns, copywriters know how to balance what search engines want with what your customers need, providing useful content designed to pull in new leads for your business while retaining existing ones.

4. An Online Footprint That Extends Beyond Your Website

Digital marketing is not limited to just your website. When evaluating your online footprint, a smart digital marketing agency may ask the following questions: Does your business appear anywhere else online? Do any industrial directories, companies, or market influencers backlink to your site?  Do you have a Google Business Profile or Bing Places profile? Are you on any social media channels?

Up to 22% of web traffic can come from sources like these, which means you could be missing out on promising leads and major brand exposure opportunities without an established online footprint. A digital marketing agency can help strengthen your business’ authority by expanding your online presence and using web schema to point Google to places other than just your website.

5. Access to a Full Team of Qualified Digital Marketing Experts

One of the main benefits of partnering with an agency is the time and money you can save, without having to sacrifice results. Think of it similar to a “2 for the price of 1” deal. When you hire an agency, you gain access to high quality talent that spans SEO, copywriting, coding, graphic design, development, planning, strategy, operations, and more—without having to dedicate valuable time and resources to multiple salaries, additional office space, and expensive tools and platforms.

Between your website, social media, email marketing, and Google ad campaigns, there is an overwhelming number of trends, algorithm updates, and new innovations you need to stay on top of in order to remain competitive. Digital marketing agencies have a front row seat to all of them—taking actions to ensure your business remains ahead of the curve while allowing you to focus your attention elsewhere. At the end of the day, agencies aren’t successful unless you are, so you can trust that they will do everything they can to deliver the best results for your business.

Work with a Digital Marketing Agency That Specializes In Industrial Business Marketing

The only thing better than partnering with a digital marketing agency, is partnering with a digital marketing agency that specializes in your industry. Here at Ecreative, we have a full team of SEO experts, Developers, Copywriters, Paid Search Specialists, and Project Managers who are well-versed in the world of industrial marketing. We speak your language, and will dig into your needs as a manufacturer, OEM, engineer, or industrial distributor to find digital marketing solutions designed to grow with your industry.

Twin-Cities Based Digital Marketing Agency Serving Industrial Businesses Across the Country

With 20+ years of experience and a portfolio consisting of over 3,800 websites in almost all 50 states, Ecreative is here to help you achieve your digital marketing goals.

Contact Ecreative to Boost Your Industrial Business Advertising Today