Blog Posts about Google Analytics

What is Google Analytics 4? Is it ready for you to use? Why should you work with experts when implementing GA4? Learn...

Bounce rates are a frequently discussed but often misunderstood facet of digital marketing. Want to know more about bounce rates?

Did you know there's a better and easier way to track and analyze the calls received from your paid Google ads? We'll...

A decrease in the number of pages users visit each time they land on your site isn't necessarily bad. In fact, it could be a really good sign!

Discussion of how data-driven insights can help create actionable results for digital marketing programs. Understanding...

Google Tag Manager allows you to track tons of events and actions on a website. Tracking a user’s scroll behavior is a great place to start.

Google Search Console is an excellent and insightful tool for search engine optimization. There are many tools and...

Attribution modeling in Google Analytics tracks where conversions come from and what source should get the credit. Learn...

Not only can Google Analytics track your online performance, but it's a powerful tool for tracking offline efforts as...