What is Google Shopping?

Google Shopping is a service that lets users search for, compare, and browse for products across different retailers and sellers online (up until now, most of which who have paid to advertise their products on Google’s Shopping tab of their search interface). The typical layout for Google Shopping shows product search results as various offerings consisting of a displayed image, the retailer or seller, and the price of the product.

Is Listing with Google Shopping Free?

It wasn’t in the past. But due to the COVID-19, merchants have had to shift the majority of their sales online. Bill Ready, the president of commerce at Google, recently announced that they are now making it absolutely free for businesses to sell their product catalogs on Google. Starting now, search results on the Google Shopping tab will consist primarily of free listings, meaning you will not necessarily need any budgeted ad spend and can reap the benefits of having Google as a sales channel for free. 

Is Google Shopping Effective for Industrial Distributor Websites?

Absolutely! 

For B2B business, this change means free exposure to businesses shopping online for their suppliers. Being able to use Google as a direct sales channel has always been smart to do, but now it’s smart AND free. As B2B and Industrial digital marketing experts, we can help your business get your product catalog on Google Shopping.

What if I Am Already Using Google Shopping Ads for my Industrial Business?

For established merchants that use paid marketing, this means paid campaigns can now be augmented with free listings. If your business is already a user of Merchant Center and Shopping ads, you don't have to do anything additional to take advantage of the free listings.

How Do You Set Up Payments for Google Shopping?

It is now as easy as PayPal. Lastly, Ready added that they are adding PayPal integration, allowing merchants to link their Google Merchant Center accounts for Google Shopping.

In these uncertain times, industrial and B2B businesses need to utilize all the (especially free) resources available to them. As an agency and resource, we are here for all our partners during these ever-changing times. We encourage all our product-focused partners to take advantage of this new policy freeing businesses of cost barriers and get their catalogs on Google Shopping.

Contact us today for expert help in getting your business’s products listed with Google Shopping.

Source: https://www.blog.google/products/shopping/its-now-free-to-sell-on-google/