Every year we find ourselves facing another spreadsheet demanding we budget for the unknown. We survey our current expenses and factor in the inevitable global crisis. Then we take it a step further and debate the variety of channels available. More often than not it seems almost impossible to know how the true value differs from one online opportunity to the next. Fortunately, there are a few things that are in your control, including your digital marketing strategy. A multi-channel approach will allow you to capitalize on the work you are constantly investing in to developing your website.
 

Technically Developed Website

First you will want to make sure that your website is technically sound. There is no reason to sacrifice ranking for something as simple as oversized images slowing down your page load speed. Talk to your digital marketing specialist about what audit services are available to you to make sure your site is mobile-responsive, free of mixed content, and averaging fast load speed.

Email Campaign and Automation

Thankfully the second item in your online arsenal is one you’re quite familiar with, your current and past client lists. This is the springboard your company will use to launch a successful email campaign and automation strategy. Email marketing is a great starting place for a multi-channel strategy created to use your website in increasing ROI in the upcoming fiscal year.

Blogging Content Clusters

As you work with your website, you begin to understand how important it is to work collaboratively with Google, as the alternative is futile at best. This means creating clusters of content that highlight your area of expertise and your ability to provide solutions for your current and future clients. HubSpot’s Anum Hussain and Cambria Davies launched topic cluster experiments for a select group of topics in 2016. The extensive findings from their initial topic cluster experiments showed that the more interlinking they did, the better the placement in search engine results pages (SERPs).

Pay Per Click Strategy

Brand awareness has always been a core piece of marketing your business. In the digital world, that means allocating a portion of your funds to showing up at the top of search engine results pages for keywords related to your most popular products. However, as our pay per click expert says, Google is more than willing to take your donations. Don’t wander too far down this road without an expert by your side.
 

In the online world we’ve moved beyond single web service companies handling bits and pieces of an online presence. Our reality has become virtual, which means our strategies must adapt too. Your website is a powerful tool, and in the right hands it is capable of carrying your business to elevated levels of digital success. Reach out to the website development experts at Ecreative if you are looking to further develop or market your industrial B2B website.