The year 2020 has been and continues to be a pivotal moment for a lot of businesses that were forced to expand their digital presence.

The digital world has changed the way business is done today, thanks to the use of new technologies. Internet marketing has evolved, leaving behind many traditional, and often outbound, strategies.

In this guide, we will dive into the differences between inbound and outbound marketing.

What is Inbound Marketing? 

The digital era has evolved the world of marketing, bringing new trends and new approaches to doing business. One of these approaches is the inbound marketing methodology. 

Inbound marketing is a set of non-intrusive marketing techniques that allows us to attract customers by adding value, through the combination of various digital marketing activities such as SEO, content marketing, social media, etc. This technique focuses on creating and maintaining a valuable relationship between the business and the buyer. Results show that this new approach has revolutionized marketing.

The importance of having an inbound strategy is even greater for B2B marketing, especially since it is well known that 57% of the buying process is completed before the customer's first interaction with sales.

What is Outbound Marketing? 

The term outbound marketing is used to refer to traditional marketing. It is used this way to differentiate itself from traditional marketing techniques that go against the values of Inbound marketing.

Inbound vs Outbound Marketing

Outbound marketing strategies do not work as well when compared to the inbound method because they are intrusive, annoying and massive. In other words, the opposite of what Inbound marketing preaches. Consumers no longer want to be interrupted with the advertising of products that do not interest them. They want to receive offers containing only what they like and when they decide. 

Inbound strategies aimed to attract, instead of interrupt. Talk with us today to learn how to grow your business with an inbound marketing strategy!