Ecreative is a B2B web development and digital marketing agency with over 20 years of experience. We take an engineered approach to building websites, and it works: we've built over 3800 websites and helped hundreds of industrial businesses with Search Engine Optimization and Paid Search programs.

We’re a full-service agency with web developers, copywriters, digital marketing specialists, project managers, and more. While most agencies contract work out to external parties, Ecreative has the people in-house to get your project done and help your business grow. Our client-focused approach impacts everything we do, and we continuously work to improve our products and services to better serve the industrial market.

The Challenge

Ecreative’s former site was difficult to navigate and didn’t prioritize user experience. It was visually exciting, but it didn’t reinforce the high-level work that we do. There was a lot of content, but it was difficult to find the right information or specific answers. We needed to eliminate confusion for users and simplify our navigation and site structure.

We tell our clients that their website should be their best salesperson and work hard to achieve their goals. We needed to demonstrate that with Ecreative’s website redesign. Our new site needed to be a tool for customers and for our team internally, explaining our capabilities in detail and showcasing what we do and what sets Ecreative apart from our competition.

The Solution

For our site redesign, it was important to remove any unnecessary parts to simplify and clarify our brand and purpose as a company. Our listings of services and offerings were reorganized to feature success stories and offer proof of what Ecreative is capable of as a B2B industrial digital marketing agency.

SEO Copywriting & Web Content

One key focus of our website redesign was revising existing copy and clarifying it for our intended audience. Incorporating high-performing keywords helped narrow our branding and messaging to pinpoint the direction of our site’s content. By utilizing active language and internal cross-linking, our copywriters improved the clarity of our message and were able to demonstrate Ecreative’s credibility and industry expertise.

New Web Development Features & Functionality

Our former site wasn’t reflecting the products and services that we offer, so it was important to visually show a modern site that reflects our work at Ecreative. Our new site displays a full website project that we can do for our clients.



New elements were added by our web developers, and our site was moved the site to the newest version of Hypertext Processor (PHP 8.1), so it’s up to date with the most current cart. Intuitive features include featured blog posts and top navigation summaries, which were unique elements built for Ecreative’s new site specifically.

Expert Digital Marketing Services

Another aspect of Ecreative’s website development was focused on our digital presence and online marketing. It was important to establish data-driven strategies and goals in order to improve web performance.

By identifying our current performance metrics, we were able to analyze where our site stood and how it could be improved. Our digital marketers conducted a competitive analysis, so they could identify competitors and develop a relevant digital marketing strategy. Our digital marketing specialists are currently hard at work conducting research on relevant keywords to improve our Search Engine Optimization (SEO) rankings and organic traffic in the months ahead.

Looking to the Future

We’ve applied all the advice and recommendations we give our clients, so we’re excited to prove what we already do every day. Making the site our number one sales tool will be a key resource for the company. We’ve created something we’re proud of with a fresh look that prioritizes ease and accessibility.

Ecreative’s website project allows for a brand refresh focused on cohesiveness and strengthening our brand voice. With updated design elements, refreshed page layouts and simplified navigation, our website build showcases our expertise while improving SEO scanning and user experience. As our site is live and data is collected over the next few months, we’re hopeful that Ecreative’s new site will increase traffic and the number of quality leads.

Take a look at Ecreative’s website redesign and let us know what you think. Interested in starting a website project for your company? We’d love to work with you. Learn more about our offerings or contact us today to get started.