LinkedIn is a platform that gives professionals a voice. Not only is it a job network but a tool that companies and individuals can use to promote their products and services. LinkedIn is the number one social media channel for B2B marketers, so it is important that companies understand its importance and how to use it. The overall goal of LinkedIn is to grow existing connections but also reach out to those within your network to create a relationship with the intention of doing business.



There is a suggested strategy for businesses to use in order to grow their business within LinkedIn. Let’s take a look at some of the basic steps to create a successful LinkedIn presence and how It can help your business.

Setting Up Personal and Business Pages on LinkedIn

First things first, is making sure that your personal LinkedIn page is optimized. Not just your personal page but your employee’s pages as well. Personal pages are the first impression for individuals who are doing their research and looking for answers about your company. Ensuring all information is filled out and updated will give visitors the impression that you are present and interested. Unfortunately, a Company Page can not be created without a personal account so in necessary to move forward.

After making sure that personal accounts are completed, the next focus will be your company’s LinkedIn page. This page should provide the opportunity for users to learn the ins and outs of your company. Who are you? What do you sell? Who do you work with? All questions any prospect has should be easily answered. The more relevant information you give users, the more likely they are to reach out for more information.

Optimizing Your Company’s LinkedIn Page for Growth

In order to grow your companies LinkedIn page, you need to make sure it’s optimized for search. Search Engine Optimization (SEO) can be added to your page in similar ways you add it to your website. Inserting keywords, linking to and from your website, and creating relevant content will all help you get indexed with Google. After the optimization is complete, its time to go out there and find people to follow and request for people to follow you back. Start with employees, current clients, and prospecting clients. Connecting with well-known companies and leaders within your industry will also help you expand your network. 

Maintaining A Consistent Schedule for Your Followers

Consistency is key when it comes to any social media channel, especially LinkedIn. Create a posting schedule to ensure you’re delivering consistent and valuable content at regular intervals. The more you share, the more opportunities your followers have to learn and share informative content with their networks. 

Making sure that you pay attention to detail as well as your audience will help your company LinkedIn page succeed. To learn more about making the most out of LinkedIn and other social media platforms, contact the team at Ecreative.