3 Signs Your Industrial B2B Website Needs a Custom Build
Keldon Ellis,
Copywriter
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3 Signs Your Industrial B2B Website Needs a Custom Build
Every B2B company needs a good website. But for many industrial business leaders, managing a website can feel like a necessary evil rather than an asset. Poor functionality, bad user experience, inconsistent branding, and inadequate search engine results are all areas that frequently undermine the success of B2B websites. Additionally, self-managed websites require a high amount of oversight, quickly consuming your time and energy while underperforming.
We've assembled a list of three red flags that can hinder B2B companies' online business. If you are experiencing any of these issues, it might be time to switch to a custom-built website.
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Top Signs Your Industrial Business Needs a Custom-Built Website
While these issues can feel overwhelming, there is hope. A custom-built website created by a professional marketing firm provides a reliable, low-maintenance solution with customized features and functionality that match your unique business needs.We've assembled a list of three red flags that can hinder B2B companies' online business. If you are experiencing any of these issues, it might be time to switch to a custom-built website.
1. You Experience Constant Issues with a DIY Website
As you expand your B2B business online, you may be tempted to simply find the most inexpensive option for creating a website. That desire to find a low-cost solution leads many B2B companies to use template-building DIY webpage services. But there are some significant challenges and limitations to this approach.
First, while these services are typically inexpensive, they require a high level of oversight and management. It's common for B2B industrial companies to start with one of these website services, only to become frustrated with how much time it takes to maintain their website.
Another downside to using a template based website builder is that it forces you to fit your business into a web template rather than creating a website that fits your business. Each industrial B2B has unique aspects in how their business functions. For the best user experience, a website should be built around how you do business instead of making your business fit within a template.
If you are frustrated with the time and energy you're putting into a DIY website (or worse, you simply avoid the site altogether), it's probably time for a custom-built website.
First, while these services are typically inexpensive, they require a high level of oversight and management. It's common for B2B industrial companies to start with one of these website services, only to become frustrated with how much time it takes to maintain their website.
Another downside to using a template based website builder is that it forces you to fit your business into a web template rather than creating a website that fits your business. Each industrial B2B has unique aspects in how their business functions. For the best user experience, a website should be built around how you do business instead of making your business fit within a template.
If you are frustrated with the time and energy you're putting into a DIY website (or worse, you simply avoid the site altogether), it's probably time for a custom-built website.
2. Your B2B Website Provides a Bad User Experience
A poorly developed website often includes a bad layout and an illogical design scheme, making the site challenging to navigate. It is estimated that nearly half of online customers will leave or click away if they can’t find what they are looking for after only a few seconds. That may sound extreme, but here’s the reality: if your website is clunky or difficult to navigate, you risk losing customers. Visitors who struggle to access a product or service will likely leave your website to find other options.
Custom-built websites can be constructed to function around the way your company does business. The site’s design can emphasize features you need and remove ones you don’t. A well-designed website will have a logical layout for your specific business, allowing customers to navigate your site efficiently. There are even various styles of custom websites that are crafted to fit your particular industry.
For example, an ecommerce site is specifically designed to help you sell products online. Clean, easy-to-read product pages and a streamlined checkout process are essential for ecommerce sites. Other B2B companies might need an RFQ (Request For a Quote) site. An RFQ-style website allows businesses to highlight their products or services but requires a request for a pricing quote before a transaction is submitted.
A custom built website ensures that your industrial business website is designed and leveraged for how you do business, providing the functionality and layout that fits your B2B company.
Custom-built websites can be constructed to function around the way your company does business. The site’s design can emphasize features you need and remove ones you don’t. A well-designed website will have a logical layout for your specific business, allowing customers to navigate your site efficiently. There are even various styles of custom websites that are crafted to fit your particular industry.
For example, an ecommerce site is specifically designed to help you sell products online. Clean, easy-to-read product pages and a streamlined checkout process are essential for ecommerce sites. Other B2B companies might need an RFQ (Request For a Quote) site. An RFQ-style website allows businesses to highlight their products or services but requires a request for a pricing quote before a transaction is submitted.
A custom built website ensures that your industrial business website is designed and leveraged for how you do business, providing the functionality and layout that fits your B2B company.
3. Your B2B Website Has Inconsistent Branding & Content
Branding isn't always at the forefront of priorities for B2B companies. But your branding and visual marketing help differentiate your business from your competitors. Thoughtful branding helps create a strong first impression for visitors to your site. A clean, professional aesthetic communicates a sense of intentionality and competence that helps inspire confidence in your target audience. Over time, customers associate your brand with your products or services.
On the other hand, a disorganized and outdated branding strategy can do just the opposite. If your website provokes nostalgia for Windows 95, it's probably time for a new custom built website.
In addition to branding, a significant benefit of building your website with a marketing firm is working with in-house copywriters. Professional copywriters tailor your site’s content to your B2B industry, developing keyword-rich copy for your web pages that help drive relevant traffic. Working with professional copywriters means you don’t have to try to write your own copy. It also means you don’t need to find other solutions for content development, like experimenting with AI generated content. Our copywriters can create clear, compelling webpage copy while leveraging the content on your site for SEO results.
On the other hand, a disorganized and outdated branding strategy can do just the opposite. If your website provokes nostalgia for Windows 95, it's probably time for a new custom built website.
In addition to branding, a significant benefit of building your website with a marketing firm is working with in-house copywriters. Professional copywriters tailor your site’s content to your B2B industry, developing keyword-rich copy for your web pages that help drive relevant traffic. Working with professional copywriters means you don’t have to try to write your own copy. It also means you don’t need to find other solutions for content development, like experimenting with AI generated content. Our copywriters can create clear, compelling webpage copy while leveraging the content on your site for SEO results.
Ecreative Specializes in Custom-Built Websites for Nationwide Industrial Businesses
At Ecreative, we specialize in helping industrial B2B companies build their online business. Based out of Minneapolis, our web development team can improve your site's speed and efficiency, providing your customers with a seamless user experience. A custom website built by Ecreative is personalized to fit your business rather than trying to fit your business into a template.A B2B Website Development Agency with More Than 20 Years of Experience
The digital marketers and copywriters at Ecreative work together to create content for your website that has been optimized to reach your target audience. We use the best market data analysis tools to help drive traffic to your website and rank your website higher in search engines. Benefits of having a custom-built website from Ecreative include:- Sites that are built to rank and function, not simply appear visually flashy
- Expert in-house web development team with expertise in creating ecommerce, CMS, and quoting sites
- Partbuilders and configurators custom-selected to improve customer experience
- 24/7 technical support included with the build
Start Your Custom-Built Website Today
Contact Ecreative today to learn how we can help you build a successful industrial website. We have the knowledge, tools and experience to build a custom B2B website that will drive the right traffic to your site and generate qualified leads from your website.Schedule a Website Build Consultation to Learn More