Why Ongoing SEO is Important for Industrial Businesses
Delana Haglund,
Digital Marketing Support Specialist
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Why Ongoing SEO is Important for Industrial Businesses
If you were to hire an SEO specialist to optimize your industrial website, they would most likely make sure that your site:
SEO isn’t a set-it-and-forget-it project. Search engines are constantly updating their algorithms to best serve users, and this means that ongoing maintenance is essential to good SEO for your industrial website.
For example: say you hired your SEO specialist to make the changes listed above, but didn’t keep them for a long-term program. Your site will be optimized for whatever Google was prioritizing at that time. But then, a month later, Google rolls out a major update that gives a boost in rankings to sites that are the most mobile-friendly. Some of your competitors likely have ongoing SEO programs, with experts who can now double down on improving mobile user experience. Your site could fall behind in the search engine rankings because you didn’t continue to optimize while your competition did.
That’s an extreme example, but it illustrates the need for continuous SEO if you want to show up on Google’s results page long-term.
The basics of SEO don’t really change much. But search engines are constantly evolving to provide the best experience for users. It’s important that your site does the same. With a long-term SEO program, this is possible.
If you’d like to learn more about how to make the most of an ongoing SEO program, feel free to contact us at Ecreative. We build long-lasting relationships with our industrial B2B clients, and we can help you in the same way.
- is easily crawlable by search engines
- contains keyword phrases that you’d like to rank for
- has a technically sound internal structure
- and more
SEO isn’t a set-it-and-forget-it project. Search engines are constantly updating their algorithms to best serve users, and this means that ongoing maintenance is essential to good SEO for your industrial website.
Keep Up With Google Updates
Google makes hundreds of algorithm updates a year. Their significance varies update to update, but each one has the potential to alter your page rankings on the search engine results page.For example: say you hired your SEO specialist to make the changes listed above, but didn’t keep them for a long-term program. Your site will be optimized for whatever Google was prioritizing at that time. But then, a month later, Google rolls out a major update that gives a boost in rankings to sites that are the most mobile-friendly. Some of your competitors likely have ongoing SEO programs, with experts who can now double down on improving mobile user experience. Your site could fall behind in the search engine rankings because you didn’t continue to optimize while your competition did.
That’s an extreme example, but it illustrates the need for continuous SEO if you want to show up on Google’s results page long-term.
Company Knowledge = Better SEO
The longer you have a partnership with an SEO specialist or team, the better they will get to know you and your company. Through ongoing discussions about your goals, competitors, target audience, and products, your SEO team will learn what makes your business tick. In turn, the quality and accuracy of your site’s optimized content will improve. That’s something only time can provide.The basics of SEO don’t really change much. But search engines are constantly evolving to provide the best experience for users. It’s important that your site does the same. With a long-term SEO program, this is possible.
If you’d like to learn more about how to make the most of an ongoing SEO program, feel free to contact us at Ecreative. We build long-lasting relationships with our industrial B2B clients, and we can help you in the same way.