Expanding your brand awareness can be a struggle if your B2B industry is exceedingly niche or inventive. It’s a complicated problem: your product or service may be so very ground-breaking that consumers don’t even know that it’s available, or that they could be benefiting from it. How do you introduce your industry to people if they don’t know what you do, or why it would help them?

A potential solution to this problem: becoming the thought leader your industry needs.

What is Thought Leadership in the Industrial Market?

At the end of 2018, LinkedIn and Edelman released a study that examined the effects of thought leadership content in B2B industries. They defined ‘thought leadership’ as “free deliverables that organizations or individuals produce on a topic in their area of expertise when they feel others can benefit from their perspective.” That would mean pieces like videos, webinars, white papers, blogs, and more.

To become a thought leader in your niche industry, you would publish content just like this, with the intent of educating consumers. According to the LinkedIn/Edelman study, this draws more attention from businesses than you might expect. The study found that 45% of the surveyed business leaders and big decision-makers said they invite companies with impressive thought leadership content to bid on projects. However, only 17% of sellers believed thought leadership would lead to such bids.

Don’t underestimate the power of thought leadership, especially in a niche industry!

Thought Leadership Content is Important for Niche B2B Markets

The goal of thought leadership content is to show your expertise and offer not only your products, but information. It’s a method of demonstrating your competence and establishing authority in your unique industry.

Thought leadership content should always be focused on helping the user. Instead of trying to sell to them, you’re trying to assist them with whatever it is they’re looking for. Offering engaging, educational content will encourage your potential customers to trust you. Eventually, the sales should follow. Just try to avoid sounding like an encyclopedia.

How Can I get Started with Informative Website Content?

When devising new content, it can be difficult to find a balance between creating eye-catching, snappy copy, and substantive, informative copy. You want to inform consumers, but try not to become a technical manual. Instead, become a dependable, user-friendly, and easy-to-understand resource.

In order to develop engaging thought leadership content, you’ll need creative minds with experience writing for niche B2B industries. Lucky for you, Ecreative offers a wide breadth of industrial B2B copywriting services, ranging from blog development to long-form technical pieces. And everything we write is targeted to your audience with Industrial SEO practices in mind.

To learn more about how to develop thought leadership content for your niche industrial business, contact us today.