You probably know that you should have H2 headers on your webpage. H2 headers help organize your on-page content in a way that makes it easier for users to find what they are looking for. But what are they and what is the best way to use them? If you are smart in your use of H2 headers, your website's performance could improve dramatically.

What is an H2 Subheader?

See that title right above this paragraph? That's an H2 header. An H2 header is a secondary header that you can use to:

• Emphasize secondary keywords
• Break up content to make it scannable and easy to read
• Highlight important pieces of information
• Saturate content with keywords
• Add sub headings under your H1 -- this is a good idea for more high-end products or industries

Use Header Tags to Provide Structure and Tell Google and the Users about the Content

It's very easy to add H2 headers to a webpage. Simply enclose the text with <h2> and </h2> tags and you're done! Think of headers as markers that can organize your content into categories. The H1 category delineates the main category and H2 headers can divide it into subcategories. For further division into subcategories, you can use H3 and H4 headers.

H1 Header Example

You should only have one H1 header for each page of your website.  This is the main title of the page that should accurately but succintly describe the content of the webpage.

H2 Subheader Example

Use keyword-rich, accurate and descriptive subheaders to further describe the content in terms of categories like applications, specifications, industries, etc.

H3 Subheader Example

Think in terms of an outline format.  If you need to further describe information or elements of items within your H2 subheader, these are the headers to use.

H4  Subheader Example

These headers are used for complex, multi-level information on a website.  Again, think in terms of an outline.  How far you drill down with details within each section will determine whether you need to use the H4 subheaders or not.  

The color, size, and font for your headers should already be in your site's (or blog's) style sheet so that when you add the HTML tag, the header style is automatically applied.

Header Hierarchy is Important for SEO

When applying header tags, remember that the above hierarchy exists for a reason. Do NOT use an h4 header in place of the h2 just because you like the color of the h4 better. That will confuse search engines and users alike. If you don't like the styles of your headers, fix your style sheet. You can also manually change the color and style of your headers to make them more appealing. The H2 headers in our stylesheet are blue. You can easily change them to different color if you have a specific reason to make it stand out,  just don't overdo it or put headers in the wrong place!
 

Apply Better Header Structure to Your Website & Watch Traffic Grow!

If you don't add headers, particular H2 subheaders, to break up content and inform google and the users what your content is about, you'll miss out on some golden opportunities to make your page the best it can be. Take a look at your content, deconstruct it and put it back together with some H2 headers firmly in place. Need help with that?  Start an SEO Program with Ecreative today!  We'll do the keyword research and optimize your content and use of headers and subheaders as part of a customized search engine optimization strategy for your industrial business that is sure to improve traffic to your website.

  Get Started with an SEO Program to Optimize Your Website Content Today