Visually engaging content isn’t just for B2C websites. While your customers may be engineers and OEMs by day, they are also just people who want a painless, quick, and clear buying process. Data supports that photos, videos, and infographics can be really beneficial in helping potential customers choose to buy your product or reach out to you for a quote on their next project.

All Websites Need Good Images, But There’s More You Can Do To Engage Your Customers

Of course, you know that a picture is worth a thousand words and when it comes to describing your product, images are just the baseline requirement. Can you recall the last time you purchased something or sent in a request to work with a company without seeing a single photo of what they do? And if you did how was that buying experience for you? – My guess is that even for the thrill-seekers of the world, it’s a little apprehensive to spend money on something you haven’t seen in real life let alone not a single picture of.
 
While writing good copy that is descriptive is part of your SEO strategy, on its own – it’s just a wall of text. If you’re not using visual content on your website, blog, email and social platforms, you’re missing out on sales. For industrial marketers in particular, it can be difficult to get people to understand exactly what it is you do so photos, infographics, and videos must be a part of your marketing strategy.

Videos to Help People Understand Your Industrial Business

Video is an extremely powerful marketing tool, according to Forbes adding video to your site can keep people on it 88% longer. People love videos of your team and workplace, your machinery, and company culture. Videos allow you to show people who you are and make them want to work with you and the people at your company, rather than just a name on a website – with video, you are now able to be seen as a person they can build a relationship with.



Video can more easily highlight/explain services and complex processes. For our manufacturers, it can be helpful to not only talk about all the quality assurance procedures you have in place but show your potential clients the cleanroom itself that their project will be created in, or just how accurate your water jet cutter is. For our clients that are contract manufacturers who do mostly custom work, images, and videos to show examples of the types of parts you can make. Offer step-by-step tutorials that educate customers on how to use your product. There’s no limit to what industrial marketers can do with video.

Custom Infographics Can Demonstrate Subject Matter Expertise

Infographics are everywhere these days. Why? One simple reason: they are effective. They are a simple and powerful way to organize information into visually-appealing charts or diagrams that get the message across. Do you want to create a flow chart that guides your user to choose the correct seal for their application? Infographics can be that thing that pushes your user through the conversion funnel. You can also more easily explain complicated processes or share results of research from a case study by utilizing infographics. 

Best Practices for Getting Your B2B Website Up To Date With Images, Videos, and Infographics

• If you want to add images, make sure they are optimized. Consult our Digital Marketing team for tips on how to add images in a way that won’t slow down your site speed.
• Optimize for Search: An unoptimized image is a missed opportunity for SERP domination. Remember to optimize your images with alt tags, captions, and correct file names. Videos need to have good title tags and descriptions that include keywords and links back to your site.
• You don’t have to do it alone!

Let Our Team Help You Get Started

If your starting from scratch or have visual content ready to go but need help optimizing it, let Ecreative know. We will help you reap the benefits of visual content on your industrial b2b website.

Contact Us to Get Started