If your company isn’t blogging, now is the time to start! Recently, while researching the effectiveness of blogging, I came across a statistic that stood out to me: Companies that blog saw a 55% increase in web visitors. An increase in visitors means more leads and sales and who doesn’t want that?

Benefits of Blogging

Besides bringing in highly relevant traffic, blogging is a perfect fit for B2B and is one of the most effective content marketing methods out there.

It helps drive traffic to your website

Every time you publish a blog post, it’s one more indexed page on your website. Each indexed page gives you another opportunity to show up in search results and can drive more organic traffic to your website. It also lets Google and other search engines know that your site is active and that they should be checking in frequently to see what new content is surfacing. Plus, companies that blog see 97% more inbound links coming to their website from other high authority sites, which also signals authority to search engines.

It Increases your social media presence and helps get you noticed

This also helps drive more social traffic to your website. By writing blog posts, you’re creating content that people can share with their network on LinkedIn, Facebook, Twitter, Pinterest, and other platforms. People sharing your content on social media can help expose your business to a new audience that you may not even know existed.

It helps convert traffic into leads

Each new post is a new opportunity to generate leads. Although a first-time visitor of your blog may not convert, the chances of a repeat visitor converting are pretty high. Strategically add CTAs (calls-to-action) to every blog post. When the visitor clicks on the call-to-action, it should bring them to a relevant page or website landing page designed specifically for that purpose.

It helps establish authority

Creating content that answers your customers and prospects questions within your blog will help establish you as an authority in your industry. They’re more than likely to come into the sales process trusting and valuing your knowledge and eventually, you’ll convert your blog traffic into long-term customers.

It drives long-term results

As soon as you publish your blog post, you start getting views and leads. Even though views and leads may begin to dwindle over time, your blog post continues to show in search results. That means for days, months and years to come you can continue to get traffic and leads from that blog post.

Ecreative can help you build a blog for your audience

Blogging is an opportunity for your company to showcase your knowledge and expertise in your industry. Not only does blogging give you authority, it helps you generate new website visitors, conversions, leads, and sales. At Ecreative, we can help you take steps to ensure that your blog not only adds value to your website, we also offer a new blog platform built for SEO. We can help you make certain that your customers find the information they need – and find you. Contact us to learn more.