Page Speed Optimization

Page speed, not to be confused with the overall site speed, is the amount of time it takes for a webpage to load. While speed might not seem all that important, the difference of a few tenths of a second can determine whether a user decides to stay on your site or abandon ship because they’re sick of waiting.  Site visitors (and Google) want information fast. If your server, graphics, files, or images are slowing your site down, you risk losing website traffic and potential sales. Thankfully there’s a way to keep all those videos and graphics without sacrificing page download times. All it takes is a well thought out website design and technical SEO optimization.

What is Your Website Page Speed?

Are Website Page Speeds Really that Important?

Yes, they are! In fact, the ideal page load time is 2 seconds or less. Slow pages impact numerous factors, including:

• User Experience – a page with a longer load time tends to have a higher bounce rate and lower average time on page.
• Lead Generation & Conversions – why stick around and fill out a form if it takes more than 2 seconds to load?
• Rankings – if your page loads slowly users aren’t going to stick around, they’re going to bounce and eventually Google will stop showing your website in search results
• Brand Reputation – if a new visitor leaves your website because it loads too slowly, they likely won’t be back.

Also, if your page loads slowly on a desktop computer, it will load even slower on mobile. Users expect a page to load in under 3 seconds on any mobile device or they will go elsewhere.