Rosedale Products, Inc.

 The Challenge

Rosedale’s redesigned website created an inviting online experience for customers. However, even with a nice design and great educational content throughout their site, they struggled to convert customers.

 The Solution

The keywords used to increase traffic when Rosedale’s redesigned site first launched no longer targeted the right customers. And even though their content was informative, it failed to highlight their competitive advantages or provide customers the information needed to convert. Ecreative conducted in-depth SEO and PPC content audits and keyword analysis to help get things back on track. This information helped the team refocus site content to attract and convert the right customers. Adding part configuration and CAD modeling capabilities to the site made it easier for customers to configure and quote products.

 The Results

Ecreative redesigned their site with a cleaner, mobile-responsive layout. Detailed drop-down lists in the navigation and clear calls to action significantly improved flow and made the site more user-friendly.

Improved user experience and a shift in keyword targeting and PPC campaign optimization proved successful in helping Rosedale Products meet their marketing goals. A year-over-year comparison showed:

• Website goal completions increased 106%
• Online conversions increased 155%
• User clicks on the site from paid ads increased 79%
• PPC click-through rates (CTR) increased 134%