Website Development For Injection Molding Companies

Times are changing. The days of handing out brochures, cold calling, and using other “boots on the ground” tactics to attract customers are no longer enough to attract business. Many of today’s engineers and workers are part of a generation accustomed to finding everything they need online. Their strategy is to determine their needs, then search online for a company that can provide that service for them. If your website doesn’t provide enough information about your injection molding services, it won’t show up in search engine results. And if it doesn’t show up in search engine results, well, you’ll miss out on a lot of potential business.

Experienced Website Developers for Plastic Injection Molding Companies

Talking about your capabilities in detail is the best way to educate your target audience and attract business. Your website needs to provide enough information to sell people on your services before they pick up the phone or send an email. At Ecreative, we use our 20+ years of industry knowledge and web design expertise to build websites that target your preferred markets and prompts prospects to submit a quote request. We’ve learned that injection molding websites should include functionality for:

• Project galleries and work samples
• Case studies
• Frequently asked questions
• Request for Quote forms
• Secondary operations (turnkey, kitting, etc.)
• Quality assurance and industry certifications

Improve Lead Quality With New Online Content

Customers want immediate answers to their questions. People searching for an injection molding company have specific project requirements, so it’s essential to make sure you answer all the right questions on your website. You need pages of content that discuss specifics applicable to your industrial business.

• The types of resins you offer, including any medical-grade and FDA compliant materials
• Injection molding equipment lists show you have the tools needed to get the job done
• Compliance with quality standards and industry specifications
• Your ability to handle tight tolerances and complex parts
• Whether you offer prototyping services
• Your focus on high and/or low volume production
• Value-added services such as kitting or assembly
• Which markets you serve