Website Development For Casting Companies

Improve Online Lead Generation for Your Metal Casting Company

Brochures, cold calling, handing out business cards at tradeshows…these and other “boots on the ground” tactics helped you promote and grow your business. You’re likely still using them today, but perhaps you’re not finding them to be as effective as they were in the past. That's because times have changed! Today’s customers, especially the younger generations, use the internet as their primary source of information. If someone has a casting project they need to quote, they typically start by searching online for companies that provide this service. Once they’ve narrowed down a few options, they quickly glance through the websites to see if the company can provide the exact services they need.
 
All of this happens before a prospect even picks up the phone or drafts an email. If your website doesn’t provide enough information about your metal casting company and reputation, and the metal casting services you provide, it won’t show up in search engine results. And if it doesn’t show up in search engine results, well, you’ll miss out on a lot of potential business.

Experienced Website Developers for Foundries

At Ecreative, we use our 20+ years of industry knowledge and web design expertise to create a user-friendly and informative website that highlights your metal casting capabilities. We’ve learned that successful metal casting companies have a B2B website design with functionalities for:

• Project galleries and work samples
• Secondary operations (turnkey, kitting, etc.)
• Case studies
• Quality assurance and industry certifications
• Frequently asked questions
• Request for Quote forms

Creating an Engaging Website for the Metal Casting Industry

There are numerous considerations in selecting a casting company, so how do you make sure yours stands out among your competition? People want to know they can trust a company, especially if they’ve had bad experiences in the past with unqualified service providers.

Customers searching for a casting company also have many questions that need to be answered before they’ll consider submitting a quote request. A comprehensive website that answers common questions while demonstrating industry expertise will help you attract qualified leads.

• What run size you can accommodate?  
• Do you work with or specialize in ferrous and/or non-ferrous metals?
• What are your tooling capabilities?  
• Talk about partnerships, especially those with clients in aerospace, defense, medical, and other high compliance industries.
• What types of metal casting services do you offer? Investment casting, mold casting, die casting, etc.?
• Mention your quality control and industry certifications, such as ISO, NADCAP, and IATF
• Do you offer value-added services or in-house design? Do have a metallurgist or other experts on staff to assist with material selection?

The more of these questions you answer on your site, the more likely people are to contact you for a quote.